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Websites & Business

Your website exists.
Now it needs to work.

Having a website is not enough. You need it to bring visits, those visits to convert into leads, and those leads to convert into clients. That's what we build together.

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Traffic and Organic Visibility
Complete SEO audit: technical, content and authority
Keyword research and content architecture
SEO optimisation of key service or product pages
Content strategy to position yourself as a reference in your sector
Speed and Core Web Vitals optimisation
Google Search Console setup and position monitoring
Conversion and Lead Generation
Conversion audit (CRO): why they visit but don't contact
Redesign of services page or lead generation landing page
Copy improvement: value proposition, headline, calls to action
Contact form and conversion flow optimisation
Implementation of trust elements: testimonials, cases, guarantees
A/B tests on key pages to improve conversion rate
Paid Advertising and Acquisition
Audit of active campaigns on Google Ads or Meta Ads
Setup and launch of acquisition campaigns from scratch
Targeting strategy and target audiences
Creative and advertising message optimisation
Budget, ROAS and channel profitability control
Integration of paid campaigns with the organic funnel

The most common problem

Most business websites have traffic — sometimes quite a lot — but convert very little. Before investing more in advertising, you need to understand why people arrive and leave without doing anything.

Growth Partner approach

I don't work on a single channel. I analyse traffic, conversion, advertising and value proposition simultaneously, because the bottleneck is rarely where you think it is.

Growth and Retention Strategy
Business diagnosis: funnels, metrics, value proposition and positioning
Opportunity map and prioritisation of growth levers
Advanced analytics setup: Google Analytics 4, events and conversions
Email marketing strategy and follow-up automations
Loyalty and recurrence plan for existing clients
Execution support with periodic KPI reviews
Why it works

Growing is not making more noise.
It's finding the right levers.

Most businesses don't need more tactics. They need clarity on what is failing and in what order to fix it.

SEO

Traffic that keeps growing

Well-executed SEO is the asset with the best ROI in the long run. Traffic that arrives on its own, without paying for each click, month after month.

CRO

More sales with the same traffic

Before investing in bringing more people, you need to ensure those who already arrive convert. Doubling conversion doubles revenue.

Strategy

A complete picture of the business

Connecting traffic, conversion, advertising and retention in a single coherent system. That's what makes the difference between growing and going in circles.

Next step

Is your website leaving leads on the table?

In 30 minutes we analyse your business, identify where clients are being lost and I tell you exactly what needs to change first. No commitment, no sales pitch.