SALES & NEGOTIATION
You have a call nobody wants to make.
The difficult conversation you avoid today is the money you lose tomorrow.
Swipe and learn how to handle it →
THE NUMBER NOBODY TALKS ABOUT
73%
of salespeople avoid these calls.
And the one who does not avoid them wins the account, the negotiation and the respect. Silence does not protect your relationship with the client. It slowly destroys it.
STEP 01 / 04
Prepare in 3 minutes.
Not in 3 days.
Before you dial, write down: the goal, the worst-case scenario and your proposed solution. Nothing else. Over-preparation is procrastination in disguise.
"I'm calling because [fact], I propose [solution], I need [response]."
STEP 02 / 04
Say the hard part in the first 30 seconds.
Do not warm up the room. Do not talk about the weather. The other person already knows something is wrong. Going in circles creates more tension. Get to the point immediately.
Golden rule: if you take more than 30 seconds to get to the point, you lost control.
STEP 03 / 04
Silence is your weapon.
Not your enemy.
After you state the problem, stay quiet. The first person to speak after silence is the first to give ground. Hold for 5 seconds. They will feel eternal. They are not.
Practice uncomfortable silence in everyday conversations before using it in negotiations.
STEP 04 / 04
Close with an agreement,
not with an apology.
One "I'm sorry" is enough. What matters is the next concrete step: date, amount, action. Explicit commitment, not vague promises.
"I'll do my best" vs "I will send the proposal on Thursday at 10am." That is the difference.
THE SCRIPT IN 4 LINES
1
Opening: "Hi [name], I'm calling because I need to talk about something important."
2
The fact: "We have had an issue with [X] that affected [consequence]."
3
Proposal: "What I propose to solve it is [specific solution with a date]."
4
Close: "Can we confirm we will do it before [date]?"
Save this slide. Use it today.
IF YOU MADE IT THIS FAR
You already know more than 90% of your competition.
Save this carousel. The next difficult call will be made by you first. That is what separates those who sell from those who wait.
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